Brandon Generator: A Super Cool Crowdsourcing Concept for Microsoft
Two weeks ago, my friend Tommy Lee Edwards and his family came over for a cookout. Tommy is a renowned Marvel and Lucasfilm illustrator who lives in nearby Pittsboro, NC. Through his work on classic comics like Batman, Hellboy and Daredevil and an original creation, Turf, with British talk show host Jonathan Ross, he’s attracted a huge following in the US and Europe.
His following is about to get a lot bigger.
After dinner, he showed me the beta site of a new project he’s working on with Edgar Wright, co-writer and director of Shaun of the Dead, Hot Fuzz and Scott Pilgrim vs. The World. It’s called The Random Adventures of Brandon Generator and it just may be the perfect mix of animation, short film, product demo and interactive, crowdsourced storytelling ever created.
The idea is this.
Brandon is a moody writer suffering from a bad case of writers block. After falling into a caffeine-infused coma, he awakens to find his Dictaphone, PC and notebooks filled with messages, prose and ideas he doesn’t remember creating. Where did all these ideas come from? From you, of course. Visitors to the site are invited to help Brandon finish his story by submitting illustrated characters, storylines and voice messages to a gallery on the web. The best ideas will be incorporated right into each episode – moving the story forward in the most unpredictable and entertaining ways.
The audience, in essence, becomes a surrogate for Brandon’s broken creative mind. Participants become an uncontrollable font of ideas that quite literally take over Brandon’s life and threaten his identity. This Twilight Zoney-Noir interactive experience is not only an entertaining ride, it’s a great vehicle to demonstrate Microsoft’s Internet Explorer 9 and what it can do for HTML5.
Kudos to Tommy and Edgar executing the hell out of this idea and to Microsoft and 3 Monkeys for letting them do it the right way. Check it out - The Random Adventures of Brandon Generator.